Working with True Speed Communication has enabled us to significantly grow brand awareness and exposure for Bass Pro Shops due to our partnership with Tony Stewart Racing. Their team works with our organization to create newsworthy events ranging from nationwide promotions to unique paint schemes and appearances by Tony Stewart and his team of celebrity short-track drivers. True Speed Communication is incredible in terms of public relations and partnership activation, whether it be in the World of Outlaws Sprint Car Series, USAC or the NASCAR Sprint Cup Series.
Director of Marketing, Customer Acquisition
Bass Pro Shops
True Speed Communication enabled us to maximize news and exposure for the Armor All and STP brands as a result of our sponsorship of Tony Stewart Racing. They worked with us to create unique, buzz-worthy events that included special paint schemes and appearances from Tony Stewart and other celebrity drivers, all of which were supported by press releases, media outreach and first-rate hospitality. True Speed is best in class, not just at the grassroots racing level, but compared to any level of racing, be it the NASCAR Sprint Cup Series or otherwise.
Director of Marketing & Sales
Armor All & STP Brands
In my 20 years in the business, I've worked with literally dozens of public relations people of varying skills and abilities. Without question, Mike Arning and the team at True Speed Communication are champions in the sport, a group that is among the very best of the best.
The True Speed team gives me everything I need – access, high-quality and useful information, fast responses to questions and nothing I don't. They don't just help make my job easier; the important thing is that they help me do my job better, something that many of their competitors would be well advised to learn from and emulate.
And no one works harder than True Speed. These guys aren't here to collect a paycheck or a fee, they are here to be the best at what they do. That's something I can certainly relate to and worthy of a tremendous amount of respect and admiration. Mike and his team work harder than the competition. The results show it, just like on the track.
NASCAR Editor at FOXSports.com & RACER Magazine
The most competitive and talked about NASCAR teams now include specialists in every critical area of car performance to help give the driver and team the edge needed to win. True Speed Communication's specialty is motorsports public relations. They've succeeded by using a combination of close relationships in the racing community, solid journalism, communications technology and hard work on and off the track. They came highly recommended to Interstate Batteries from Joe Gibbs Racing and they have not disappointed. In fact, True Speed has performed in every PR situation in which we've been involved at the highest level of the profession. As a result, we've received great value for the dollars invested in an area critical to the support of our brand marketing. After working almost daily with Bill Janitz, Mike Arning, Kellye Arning, Joe Crowley and Laz Denes during this NASCAR season in support of Interstate Batteries' No. 18 Cup car, I've become a true fan of True Speed. They are motorsports PR specialists and they are the class of the field.
Manager Advertising & Sponsorships
I have had the opportunity to work closely with True Speed Communication while at NASCAR and currently at Texas Motor Speedway on a variety of media opportunities and special projects. I am continually impressed with their professionalism and willingness to engage in ideas and concepts outside of the box. Our most successful media event at TMS was one of those concepts, where we put together an expansive media-only driving event featuring Tony Stewart as the guest instructor. It was a huge hit in terms of media exposure and it would not have been possible without True Speed's cooperation as well as being instrumental in selling such a unique idea to their driver. They truly understand media opportunities that are presented to them and how they can be extremely beneficial to their sponsors.
Director of Media Relations
Texas Motor Speedway
I had worked with Mike Arning and True Speed while employed by The Home Depot. When I moved on to another assignment and had the need to find a reliable and creative motorsports public relations program for SunTrust and its sponsorship in the Grand-Am Rolex Sports Car Series, our search led straight to True Speed. We brought them on board for the last four races of the 2006 season and they immediately jump-started our publicity efforts, landing hits in USA Today and in each local market of interest to us. Considering that the Rolex Series is on the periphery of the motorsports spectrum, we know that getting through to the racing media is no small achievement. That is why True Speed Communication began representing our motorsports publicity efforts full-time in 2007 with a dedicated account rep. Their reputation for professionalism and keen journalistic sense among the most influential members of the racing media is second to none.
Krista K. Massey
Group Vice President, Director of Sponsorships and Event Marketing
SunTrust Banks, Inc.